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Plain-English guides to SEO and AI search, and notes from building MarketingPatcher.
AI search Latest
How ChatGPT, Claude and Perplexity decide which pages to cite
Being allowed in is step one. Being understood is step two.
- llms.txt
llms.txt explained: what it is, who reads it and whether you need one
The short version, the honest version, and a generator.
- robots.txt
GPTBot, ClaudeBot, PerplexityBot: a robots.txt for AI crawlers
Search crawlers and training crawlers are not the same thing.
- Structured data
Schema.org JSON-LD in 10 minutes: the five types most sites need
Organization, Product, Article, FAQ and LocalBusiness.
- Build log
Bring the tool to where people work: shipping an agent skill
Why the audit now runs inside your coding agent.
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